From the makers of Orajel Effective relief With baking soda WOW It Must Be the Baking Soda!™ With brushing, Baking Soda gently removes plaque and surface stains with a deep cleaning action. Low abrasion formula effectively whitens without causing sensitivity. Effective relief in a low-abrasion formula Fluoride Cavity Protection Relief from Painful Tooth & Nerve Sensitivity Effective Stain Removal Deep Cleaning Low Abrasion Formula Indications: Arm & Hammer™ Pro Sensitive helps reduce painful sensitivity to cold, heat, acids, sweets or contract. A decrease in sensitivity should occur within the first 2 weeks of regular brushing and improve with continued use. Aids in the prevention of dental decay. The Standard of Purity