Always organic 14 g whole grains* *Per serving " The time is always right to do what is right." Martin Luther King, Jr. Vegan Certified organic by QAI. Real crunchy cereal Our Whole O's were carefully created with simple ingredients - just organic brown rice and yellow corn for a deliciously crunchy cereal you can't help but love. And with such simple, wholesome ingredients - you'll see how good organic food can be. "Our always organic legacy began on the family farm I was raised on. In 1985, we founded Nature's Path Organic Foods based on my dad's advice to 'always leave the soil better than you found it,' by farming without chemical pesticides, fertilizers or GMOs that are prohibited by organic standards." Arran Stephens, Co-founder Eco Pac® We're committed to making delicious organic food while helping the environment. Our Eco Pacs help by using 68% less packaging than a cardboard box.* *Environmental impact estimates from the Environmental Defense Paper Calculator. (www.papercalculator.org). 942 tons/year of paperboard saved 15 million BTUs of total energy saved 2,6 million pounds CO₂ greenhouse gases saved 2,4 million gallons of waste water saved 545 thousand pounds solid waste diverted