New Hypoallergenic Milder and more replenishing than ordinary baby soap FROM THE MAKERS OF THE #1 DERMATOLOGIST RECOMMENDED BAR As a mother, you know that your baby's sensitive skin needs extra care - but did you know that baby's skin can lose moisture up to 5 times faster than yours? That's why BABY DOVE RICH MOISTURE BABY BAR with our ¼ moisturizing cream goes beyond mildness to replenish essential nutrients and helps skin maintain its moisture. For baby skin that is soft, replenished, and delicately scented. - HYPOALLERGENIC - OPHTHALMOLOGIST, DERMATOLOGIST & PEDIATRICIAN TESTED